Shoes were my very first sketches. From the age of eight, I filled entire notebooks with pen drawings, captivated by the creative freedom and the endless possibilities it offered.
Over time, that creativity has remained boundless, yet it now takes shape within a framework — standards that ensure a shoe is not only desirable but can be worn all day long, without that familiar discomfort or premature wear.
Shoes should adapt to our feet — never the other way around.

Designing a well-balanced collection with a strong identity, elegant lines, and an impeccable fit, while aligning with commercial objectives, is a true challenge.
My role is to help you build that connection through the creation of styles that resonate with your audience, inspire loyalty through their aesthetic and comfort, and stand out in the competitive world of fashion.

My Skills

Trends analysis & Forecasts

Outsourcing materials

Design & Product development